Most search experts rely on Google Webmaster Tools (GWT) to analyze the technical aspects of a website. These experts focus on data like crawl stats, page errors and rich snippets.
In addition to technical analysis, I recommend using GWT for basic on-page SEO improvements. Here are 6 easy ways to use Webmaster Tools to improve your on-page SEO.
1. HTML Improvements
Under Search Appearance, you will find HTML Improvements. This report provides a snapshot of any issues with your site’s meta descriptions and title tags, along with a record of any content that isn’t indexable.
In the SEO
world, we know that it’s important to have unique meta descriptions and optimized title tags. This report allows you to easily identify title tag/meta description issues and prioritize your efforts.
For example, in the screenshot above, you can see that 634 pages have a duplicate title tag. If I were to click on the “Duplicate title tags”
link, I’d be taken to a screen listing all 634 pages, giving me a quick
and an easy way to identify page titles that need to be updated.
2. Content Keywords
Under Google Index, you’ll find Content Keywords. This tool allows you to determine not what youthink your site is about, but how Google sees it.
It shows the keywords
that are used on your site, along with keyword variations and
significance. These data help you quickly determine if you need more
content created around certain keywords, themes and topics. It also
shows which pages the keywords appear on. Very helpful! (See the
examples below; keywords were shaded out due to confidentiality.)
3. Structured Data
Structured data is a helpful way to explain the content of your
website to the search engines — which can, in some cases, can help with
rankings and traffic. If you have structured data on your site, GWT has a
feature that shows the type of structured data that Google was able to
detect on your site, along with the URLs containing each type. You can
find this report under Search Appearance > Structured Data.
Note: This tool includes only the top-level entities discovered on a page. For example, if your page contains a schema.org/Event that in turn contains a schema.org/Place, only the Event item will be counted.
4. Data Markup Helper
Under Other Resources, the Structured Data Markup Helper allows you
to tag the data fields for events, products and more on your site.
If you aren’t sure where to begin with structured markup, this is an
easy to use point-and-click tool. The nice part about this is that HTML
changes are not required. Your mouse highlights and tags each key piece
of data on the appropriate page of your website.
5. Sitemaps
The Sitemaps section allows you to view all the sitemaps that you’ve
added (or Google found) along with statistics such as the last date it
was processed and the number of pages submitted and indexed. These
stats can be viewed by content-type, meaning Web, video, images, and
news.
Another great feature is the sitemap test option; you provide the URL
of a sitemap, and Google scans it, quickly detecting any errors that
need to be fixed.
6. Removing URLs
If you need to remove a URL from Google’s index, you can use the
Remove URLs feature in Webmaster Tools. This can be a very powerful
tool, but use with caution! Only use this tool if you want to permanently remove a URL (as opposed to redirecting it).
Google gives a great example in their help section
— if you have accidentally displayed confidential information such as a
credit card number and you need to have a page removed, you can request
expedited removal of the URLs. You will find this tool under “Google
Index” in the left-hand navigation.
Webmaster Tools For Fast, Easy On-Page SEO Fixes
I find that these tools help me prioritize SEO improvement efforts
and reduce analysis time. But these six features just scratch the
surface of what Google Webmaster Tools has to offer. I encourage you to
explore the ways in which GWT can help you implement an effective on-page SEO program.
http://www.codingvilla.in/6-ways-google-webmaster-tools-can-improve-your-seo-strategy
